

One of the biggest mistakes made during the logo design process is using two or more different font styles. Customers should be able to read the font from a reasonable distance on their mobile phones, computers, promotional products, and your storefront. No matter what industry you’re in, just be sure that the typography is legible. If you run a daycare center, choose a fun bubble font. If you own an upscale restaurant, you may want to select a cursive-style font or a font with thin lettering. Set the tone of your brand with the appropriate typography by making small changes to the font until you are satisfied with the appearance. Logo designers will often ask business owners what type of color scheme they like best, and will often gloss over the font.įonts are crucial in helping customers gather information about your business. Logo styles and colors are the big focal points when designing a logo. No matter what style you end up with, keep in mind that it’s all about creating the right amount of space between each element. Switching from a combination mark logo to an emblem or seal logo will remove the image and arrange your business name and slogan around a shape. If you’ve opted for a combination logo style (image and text), then try testing your design with the image to the left, right, top or bottom of your company name and business slogan. Restaurants, bars, and salons, on the other hand, tend to deviate towards retro badge logos or combination mark logos.įixing the style of your business logo will move each of the elements around in a way that might be more appealing. For example, tech companies and online apps may want to avoid badge logos and instead opt for initial or wordmark logos.

Not all logo styles will look appropriate for every business. If you’re unsatisfied with the overall appearance of your logo, but still like the font and colors, then chances are you don’t like the particular style. Quick Fixes To Improve A Bad Logo Design Fix the layout of the logo Below are a few tips to help you make a few quick fixes to your company logo. If you don’t like your answers to any of these questions, then it’s time to head back to the drawing board to determine whether or not you can salvage any part of your logo design.
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